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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Visitors attitudes towards certified regional products (in the Prácheňsko region)
 Jakubcová, Barbora ; Jarolímková, Liběna (advisor) ; Valentová, Jana (referee)
Diploma thesis deals with regional branding that contributes to regional development and sustainable tourism. The first part discusses the effects of tourism in a region and the principles of sustainable development. Further it describes in detail how the system of regional labelling works and who is in charge of it. In addition the examples of good practice from abroad are included. The main part of the thesis focuses on a brand called "PRÁCHEŇSKO regional product". The aim of the thesis is to find out what the attitudes of visitors in the Prácheňsko region towards certified regional products are. Therefore the research through questionnaires among visitors, manufacturers, official vendors and service providers was conducted.
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The relation of visitors of destination to certified regional products
 Dudková, Veronika ; Jarolímková, Liběna (advisor) ; Mlejnková, Lena (referee)
The first part approximates many terms from the tourism that are important for understanding the whole problem of branding of local products. Second part explains the whole problem of local brands as the term local brand, what advantages brands bring, who is responsible for the branding and whom first idea of branding belong to, how the system of branding work etc. The purpose of diploma thesis finds out awareness of visitors of Krkonoše about the local branding. As form was used self prepaired checklist. The problem of local branding supplement knowledges of producers and sellers of certified products.
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